New internal fit out of retail unit within recently developed St James Quarter Edinburgh’s vibrant lifestyle hub.

With the opening of its new Edinburgh location, New Balance launches its first store in the heart of Scotland. The Client’s aim is to feature a fresh retail concept built to put people, not products, at the centre of the consumer experience and it’s ethos is to encourage customers to convene, draw inspiration from each other and find their authentic style.  

The store concept incorporates visual storytelling to accompany an edited assortment of merchandise, highlighting the makers and origins behind them.

Christine Leeman Architect worked along side the Client and Contractor to provide techincal & compliance consultancy, coordinating design team and liasing with statutory authorities.